I have to add a custom tooltip to jqGrid's first column. Exactly as this answer.
loadComplete: function() {
var ids = grid.jqGrid('getDataIDs');
for (var i=0;i<ids.length;i++) {
    var id=ids[i];
    var rowData = grid.jqGrid('getRowData',id);
    $('#'+id,grid[0]).attr('title', rowData.Name + ' (' +
                                    rowData.Category + ', ' +
                                    rowData.Subcategory + ')');
   }
}
But the problem is I am unable to implement it in my grid column
<sjg:gridColumn  name="case_no" index="case_no" title="CaseNo" 
editable="true" sortable="true" formatter="formatLink"/> 
Please suggest me how to add it to the
$.subscribe('loadComplete', function(event, data) {}
Thanks.
                        
Okay, I finally understand your exact problem. I could not try the solution myself, so this is only based on the documentation. First you define your grid, and set a topic:
Then, you can subscribe: