I've noticed several times that after clicking on a Google search result, the URL of the page I land on contains my exact search query. This information is most likely collected for analytics purposes, i.e. which query has the best conversion rate on the shop.
I'd also like to be able to retrieve this data on my stores. I asked ChatGPT, and strangely enough, it couldn't answer... It doesn't seem to know about this technique.
Does anyone know what it's called and how to configure it? Thanks in advance!