Unable to update Custom B2B app redeemed using redemption code. App is neither visible in App Store nor Purchase list

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The custom B2B app is distributed using redemption code sent as invitation link to the customer's email. The customer redeems the code and app is installed. We sent for an update but the customer is not able to see the app in the App Store or purchase list. The customer is not able to update the app. How can a customer update custom B2B apps redeemed through redemption codes?

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