BigQuery cost scenarios

When I query a large unioned table - partitioned by date field and clustered by a clientkey field - for a specific client's data it appears to process more data than if I just queried that client table individually. Same query, should be the exact same data from different tables; massively different cost.
Does anyone know why it costs more to query a partitioned/clustered unioned table compared to the same data from the individual client-specific table?
I'm trying to make the case for still keeping this data unioned and partitioned+clustered as opposed to individual datasets! Thanks!
There is factor which may affect your scenario, however, the factor is not a contract so this answer may be irrelevant over time.
The assumptions are:
In such case, the cluster block size might affect the cost. Since the individual table is much smaller than the partitioned table, the individual table tends to have smaller cluster block size. The query is eventually charged by the combined size of blocks getting scanned.